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SOCIAL MEDIA STRATEGY

Do you want to become the biggest influencer in your market? Contact us for a personalized strategy for your company.

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SOCIAL MEDIA MARKETING STRATEGY AGENCY

Facebook, Instagram, LinkedIn, Twitter, Pinterest, YouTube, SnapChat, TikTok… There are so many social networks that we don’t know what to do with them.

In Switzerland, more than 4 million people use Facebook every month. More than 1 million use Instagram. LinkedIn is right behind, with a few hundred thousand people every day. Whether you are targeting local or international, one thing is certain: your customers are on these networks.

How do you reach the right people in the right place? How do you reach your potential customers where they are? How do you create a community around your brand? These are the questions you need to ask yourself.

With years of experience in social networking strategies, we have the knowledge to help you become the biggest influencer in your market.

Each social network works in it’s own way, has it’s own codes, and does things differently. We have profoundly analyzed the way each of them work to put in place effective step-by-step strategies in order make you heard, grow your community and get more customers.

Our social media strategies are tested and approved. We know for sure that we can get you there in record time. Want 10,000 engaged fans on Instagram? Let us do it for you.

Contact us now to get the steps to follow for your social networking strategy

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SOCIAL MEDIA STRATEGY: WHAT YOU NEED TO KNOW

Today, being present on social media is more than a possibility, it is a necessity! Your customers spend a lot of time on social media and it is therefore very important to set up a Social Media strategy to not be outdone by the competition. It is a set of stratgies that allow you to improve your company’s brand image, build customer loyalty, attract new prospects… and make more sales. However, the implementation of a digital communication strategy on social media is not done randomly. That’s why a multitude of elements must be taken into account.

SOCIAL MEDIA: KEY FIGURES

Brands have an interest in being present on social networks, and the latest reports shares by “Hootsuite” and “We Are Social” in 2020 confirm this:

  • 3.7 billion people in the world use social networks;
  • Facebook has 2.45 billion active users per month ;
  • Youtube: 2 billion per month ;
  • Instagram has 1 billion users per month;
  • TikTok has more than 625 million users worldwide;
  • Snapchat: 210 million per day;
  • Facebook, YouTube and WhatsApp are the most popular platforms in the world;

THE IMPORTANCE OF A SOCIAL MEDIA STRATEGY

As already mentioned above, presence on social networks is essential for brands wishing to increase their online sales. Implementing a carefully crafted strategy is the certainty of generating more leads, increasing the acquisition of new customers, and increasing your brand’s visibility. To avoid unpleasant surprises, there’s nothing like working with professionals.

TO INCREASE THE TRAFFIC OF AN ONLINE STORE

site web traffic

According to a study conducted by Experian, website visits increase by 7.7% thanks to the presence on Facebook and Pinterest. Social media therefore allows to generate more traffic on an online store and to increase the conversion rate, especially for brands that advertise on the main social networks.

DEVELOP BRAND AWARENESS

According to experts, prospects trust a friend’s opinion a lot on social networks, which allows companies to build brand notoriety. To do so, it is essential to communicate regularly on the main platforms.

Social media presence is very important to improve a brand’s visibility on the web.

SOCIAL MEDIA STRATEGY: MISTAKES TO AVOID

NOT HAVING A CLEAR STRATEGY

Starting on social networks without having a plan of action in mind is the first mistake business owners make. Before getting your hands dirty, it is advisable to set up a very precise marketing strategy that allows you to reach your set goals.

NOT RESPONDING TO YOUR COMMUNITY

On social media, it is essential to listen to your community and answer all the questions that prospects or customers ask you. By being active on social networks, you will be able to analyze the behavior of your target, and thus offer them the product or service that best meets their needs.

HAVE AN "ONLY-ROI" VISION

On social platforms, e-merchants make the mistake of focusing on the wrong performance indicators. It’s not just about analyzing the number of sales made, it’s about having a 360-degree view. 

AUTOMATE EVERYTHING

Today, there are tools available online that make it possible to automate all actions on social media, including publications and responses. This is a mistake that must absolutely be avoided. Let’s imagine prospects who want to have information about a product or service. If they receive an automatic message, they will probably be disappointed and go elsewhere to do their research. Some tasks need to be automated, but others should not.

BE PRESENT ON ALL MEDIA

It is not necessary to be present on all platforms. Above all, it is essential to know where your target customer hangs out in order to reach them on these platforms. Don’t forget to take into account your objectives and think about your ideal customer.

NOT FOLLOWING STATISTICS AND MOVING FORWARD BLINDLY

Social platforms provide very useful statistics that business owners can analyze to effectively manage their presence on social media, and more importantly make the right decisions afterwards.

Use the statistics you are constantly given to adjust your strategy along the way. If a publication doesn’t work, stop banging your head and doing the same thing, and change direction. If a publication is working well, replicate other similar publications.

WHY CALL OUR SOCIAL MEDIA AGENCY?

The implementation of a digital communication strategy on social media is never random. To make sure you get the best strategy for your business, you must get in touch with our experts. The professionals of our Social Media agency will listen to your needs and put their expertise at your disposal to help you put together an effective strategy that allows you to achieve the objectives set beforehand. 

We take care of everything, from design to implementation, and the analysis of the results. Our team will be able to answer all your questions and provide you with all the necessary information. Trusting us with your project is the best decision you’ll make, because we leave nothing to chance.

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