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FACEBOOK ADVERTISING AGENCY

FACEBOOK ADVERTISING

4.2 million Swiss people use Facebook, 54% of whom are over 35 years old. Don’t miss the opportunity to reach your prospects on the Facebook gold mine.

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FACEBOOK ADVERTISING AGENCY: SEIZE THE OPPORTUNITY

Facebook is the world’s largest social network. More than 2.2 billion users are active on the platform every month, including 4.2 million Swiss. 

Imagine the number of potential customers for your business. Our Facebook advertising agency uses Marc Zuckerberg’s network as a gold mine for online marketing in all industries, including B2B.

It’s a fact: Facebook is more than a social network. It is a global marketplace where companies can precisely target their audiences and influence their prospects to effectively turn them into buyers.

Don’t wait any longer to take advantage of the immense potential of Facebook. This mass of users who are ready to buy is just waiting to receive targeted ads that correspond to their desires and interests.

Facebook allows the most accurate targeting of all social networks. Target your prospects based on their age, location, gender, interests, or pages they’ve liked on computer, tablet, and cell phone.

The speed and efficiency of Facebook ads make it an exceptionally profitable tool that will give you more visitors, more prospects, and more sales.

Let us convince you of the immense potential of Facebook advertising for your business.

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WHY FACEBOOK ADS?

In recent years, brands have relied heavily on Facebook advertising to attract prospects to their websites, and thus sell more products and services to increase their sales.

The organic reach on Facebook is steadily decreasing. In 2012, 16% of your followers saw your publication. Since 2016, this figure has drastically dropped to only 2%. To gain visibility on this platform, advertising is the only alternative. 

It is the ideal solution to reach a target audience interested in your products and services, especially those who do not know you yet.

NUMBERS TO KEEP IN MIND

  • Facebook hosts 2.2 billion active users per month and 1 billion users on Instagram;
  • 5 million people advertise on Facebook, 75% of which are outside the United States;
  • Mobile advertising represents 84% of advertising revenues.
  • The average CPM (Cost per thousand views) is $5.94 ($4.79 for e-commerce);
  • The average click rate is 1.66% (1.92% for e-commerce);

THE ELEMENTS OF A SUCCESSFUL FACEBOOK AD

As with LinkedIn or Instagram advertising, successful advertising on Facebook is not random. There are four important elements to consider:

1. AN ATTRACTIVE VISUAL

To make a successful advertising campaign, it is important to create a neat and attractive visual. The image (or video) must be done with care by a professional.

2. YOUR TARGET AUDIENCE

If advertising is not relevant to your target audience, you will waste time, money, and achieve no results. The message, tone and vocabulary must match the people you are targeting.

3. VALUE PROPOSITION

To encourage the audience to click on your ad, it is essential to add a value proposition that meets their needs and expectations (discount, promotion, gift, etc.). The more interesting your offer is, the more likely it is that users will click on it.

4. DON'T FORGET CALL-TO-ACTION

Don’t forget the CTA (Call-To-Action)! This is probably the most important element for an advertisement on Facebook. You want users who see your ad to take action.

FACEBOOK ADS, MISTAKES TO AVOID

In order to be successful in advertising on Facebook, it is important to avoid certain mistakes:

FOCUSING ON AUDIENCES THAT ARE TOO SMALL

Targeting is one of the most important parts of a successful advertising campaign on Facebook Ads. To avoid unpleasant surprises, targeting must be done according to an effective methodology, and must be neither too broad nor too narrow.

CHOOSE AUTOMATIC PLACEMENT

Facebook recommends advertising on all placements to reach a very wide audience. For good results, we recommend choosing the best locations that are best suited to your target audience and that allow you to reach your goals.

FORGET ABOUT ANALYZING RESULTS

Certainly, Facebook can automatically optimize your ads. However, it is preferable to analyze the results yourself and make the necessary modifications to optimize the results.

WHAT BUDGET SHOULD YOU INVEST IN YOUR FACEBOOK ADVERTISING CAMPAIGN?

The budget required to run an advertising campaign on Facebook is completely free. You can launch your campaign with only 5 CHF if you wish. However, taking into account the upstream work required to set up a Facebook Ads campaign with high chances of success, we suggest a minimum investment of 500 CHF for your campaign. For real results, a large number of new customers and sales, we suggest a minimum budget of 1’000 CHF.

What will you get for 500 CHF? In Switzerland, our experience allows us to say that the average CPC (Cost per Click) on Facebook is between 0.15 CHF and 1.50 CHF. This depends on your market, competition, and other factors. You will therefore get between 335 and 3’350 visitors on your website with this investment.

Unfortunately, it is impossible to give more exact figures. If you would like to know more precise statistics for your market, please get in touch.

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CALL OUR FACEBOOK ADVERTISING AGENCY: THE ADVANTAGES

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Creating a campaign on Facebook is within everyone’s reach, if you have the time and budget to learn. However, using a Facebook advertising agency to launch your advertising campaigns gives you a multitude of advantages.

Indeed, our professionals put their expertise and know-how at your disposal to help you launch effective advertising campaigns on the platform.

Relying on a professional in Facebook Ads is a guarantee that your ads will be profitable. At Simba Digital, we implement the best social networking strategies to reduce the cost of your advertising expenses while ensuring that your brand grows.

Depending on your company’s marketing objectives, our Facebook Ads agency will be happy to create custom ads for you. The same goes for the advertising locations, the targeting of your audience, the choice of visuals, etc. Thus, you will benefit from the advice of an expert team in the field, while you focus on your core business.

We guide you, step by step, to launch your ads on Facebook and reach your goals.

THE PROCESS OF CREATING FACEBOOK ADS CAMPAIGNS

1. ANALYSIS

The analysis of your business and your audience helps determine the best approach. We observe the behavior of your prospects and define the most effective tactics to offer a solution to their needs.

We focus our efforts on the best opportunities. Not only must visitors arrive to your site, but it is essential to ensure that they are ready to purchase your product or service.

During our strategy session, we explain exactly how to use Facebook in the most effective way for you. We go through the process together step by step in order to set up an optimal strategy.

2. PLANNING

We determine the audiences and the different types of targeting to be applied to reach your prospects in the most accurate way. The goal is to reach users who are ready to buy or make contact.

Analyzing your audience determines which types of Facebook ads are most effective for you. It reveals how to deliver a powerful message to your prospects, touching them deep in their subconscious.

We implement a strategy to maximize your return on investment over the long term, transforming each franc invested into three, four or even five francs in your bank account.

3. PERFORMANCE

We execute our strategy to bring a maximum of qualified visitors to your site. You will see the first results as soon as we launch.

The daily evaluation of Facebook tactics allows us to improve our approach in order to grow your audience, amplify your brand awareness and develop a regular flow of qualified leads to your site.

The machine is launched. You now have a continuous flow of ready-to-buy users on your site, while reducing acquisition costs. Having found a trusted partner, your prospects will keep coming back for more.

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