INSTAGRAM ADVERTISING: REACHING THE YOUNGER GENERATION

Instagram is a very popular platform for youth. If you wish to promote your products or services to people under 35, Instagram is for you!

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INSTAGRAM ADVERTISING AGENCY: REACHING YOUNG PEOPLE

Instagram is a growing social network. More than one billion users are active each month, 500 million of whom visit the platform daily.

Imagine the number of potential customers for your business. Our Instagram advertising agency uses the social network to create effective campaigns, reaching mainly young people with attractive visual content.

The great advantage of Instagram is the platform’s ability to target very specific audiences. Instagram’s ability to reach the people you want with your visual advertisements is impressive.

Waiting to take advantage of Instagram’s immense potential means staying behind. 83% of users say they are discovering new products or services on Instagram. You have to put yours there!

Instagram advertising, just like Facebook, allows you to target the people you want in a very effective way. The two main differences are attendance and media: Instagram reaches a younger audience and uses more “visual” media.

The speed and effectiveness of Instagram ads make them an exceptionally profitable tool that will result in more visitors, more prospects, and more sales.

Discover Instagram's potential for your business today

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INSTAGRAM - THE VISUAL COMMUNICATION PLATFORM

Advertising on Instagram has become a must-have for both large brands and small and medium-sized companies. If you are targeting a young audience, Instagram is probably the most recommended platform to launch a campaign.

According to Omnicore, 59% of Instagram users are between 18 and 29 years old, and 33% between 30 and 49. In addition, statistics published by Instagram indicate that 83% of users acknowledge having discovered a product and/or service via the platform.

Social network engagement is very high, compared to Facebook or LinkedIn, for example. The platform offers a multitude of options to make a very precise targeting, and thus put all the chances on your side to make a successful advertising campaign on Instagram.

Remember that the budget spent to launch an Instagram ad is within everyone’s reach. The returns on investment on the platform are generally very good. So why not get started?

NUMBERS TO KEEP IN MIND

  • Instagram has 1 billion active users per month,
  • More than 500 million daily users,
  • 71% of users worldwide are under the age of 35,
  • 130 million people click on a “shopping” publication every month to find out more about a product and/or service,
  • 25 million companies have an account on the social network,
  • More than 2 million advertisers worldwide use social networking to generate business results,
  • 83% of users report discovering new products and services on Instagram.

THE ELEMENTS OF A SUCCESSFUL INSTAGRAM AD

Launching a campaign on Instagram does not happen overnight. It is important to have a set of points in mind. Here are the most important ones:

1. AN ATTRACTIVE VISUAL

To launch a successful Instagram ad, it is essential to create a very attractive visual. This is the first element that encourages the user to click (or not) on the link that the ad includes.

2. YOUR TARGET AUDIENCE

In addition to the visual, it is also important to write a polished message that matches your audience. Tone, words and semantics are very important in this context. A good analysis of your audience is crucial before writing your texts. If you use the wrong jargon or misuse words, you will lose the attention of your audience and build a bad reputation.

3. VALUE PROPOSITION

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To encourage the audience to click on your ad, it is essential to add a value proposition that meets their needs and expectations (discount, promotion, gift, etc.). The more interesting your offer is, the more likely it is that users will click on it.

4. DON'T FORGET CALL-TO-ACTION

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Don’t forget the CTA (Call-To-Action)! This is probably the most important element for advertising on Instagram. You want users who see your ad to take action.

INSTAGRAM ADS, MISTAKES TO AVOID

In order to successfully advertise on Instagram, it is important to avoid certain mistakes:

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USE OF POOR-QUALITY IMAGES

It is not recommended to use unattractive or low-quality images. Instagram is the social network of photography. It is essential to use professional visuals corresponding to your brand image.

A NARROW OR BROAD TARGETTING

A very precise targeting is the risk of missing a large part of your audience that would potentially be interested in your products and services. Too broad a focus will require more budget before you can achieve the desired results.

NOT HAVING A SPECIFIC OBJECTIVE FOR YOUR CAMPAIGN

If you don’t know your goal, you will never know if your ad is a success or a failure. Defining a strategy with clear objectives in terms of views, clicks and revenue is essential before you start using Instagram.

AN AD THAT DOESN'T SPEAK TO YOUR AUDIENCE

This is a common mistake that beginners make on a regular basis. We often forget to put ourselves in the shoes of the target audience and ask ourselves the right questions to see if they would be interested in our proposal.

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USING OUR INSTAGRAM ADVERTISING AGENCY: THE ADVANTAGES OF WORKING WITH US

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Anyone can advertise on Instagram, but few can achieve excellent results, which is why it is worthwhile to call on our professionals. Relying on our Instagram advertising agency to launch your first advertising campaigns is the assurance of benefiting from a multitude of advantages.

We put our expertise at your disposal to help you make your campaigns a success. We guide you from conception to execution and advise you along the way.

Our team of specialists will put everything in place to reduce the cost of your ads while ensuring an excellent return on investment (ROI). Depending on your brand’s objectives, we launch custom-made advertisements adapted to your target, while respecting your budget.

OUR PROCESS

1. ANALYSIS

We begin by analyzing your business and your target audience to determine the best approach to use for Instagram advertising. We look at the numbers, analyze the behavior of your prospects and define the most effective tactics to reach them.

Our professionals analyze what types of images you need to use or what videos you need to create, depending on your brand image and your audience. We discover how to reach your audience with an irresistible offer that will make them click on your publication.

2. PLANNING

Once we have an in-depth knowledge of your business, we will determine the different audiences and set up the types of targeting to apply to your ads.

We create the best initial conditions to maximize the chances of reaching the right people, in the right place, and getting them to interact with your brand.

We implement a strategy to maximize your return on investment over the long term, increasing your visibility, your number of visitors, and your sales.

3. PERFORMANCE

We are executing the strategy planned in point 2, and now the results begin. We will bring you visibility and a maximum of qualified prospects on your site.

You will see results very quickly, within the first week of launch. The daily evaluation of tactics and data will allow us to optimize your campaigns to always bring you better returns.

During execution, we will notice what works, and what doesn’t work for you. We will be able to test new audiences, new markets, and different offers or messages. The machine is running!

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