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LINKEDIN ADVERTISING AGENCY

CONNECT WITH YOUR B2B PROSPECTS

Our LinkedIn advertising agency helps you to target your B2B prospects on the professional platform par excellence.

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LINKEDIN: THE NETWORK OF PROFESSIONALS

LinkedIn is the professional platform. Although it has struggled to make a place for itself in the world of social networks, it is now one of the largest on the market.

The platform has positioned itself as the social network for professionals, in order to stay in touch with our colleagues, business partners, suppliers, etc…

LinkedIn advertising is today’s number one strategy for reaching targeted prospects and generating B2B leads. Thanks to its impeccable performance, LinkedIn allows you to easily get in touch and engage in discussions with your prospects.

Our LinkedIn advertising agency helps you set up effective campaigns on this B2B social network. The difficulty with LinkedIn is its price, which can be very high if you don’t control expenses.

Although LinkedIn works in a different way than other social networks, it allows a more personal approach, making it possible to make direct contact with professionals in our sector.

The goal of LinkedIn is to expand your professional network. The LinkedIn Ads advertising platform allows you to do exactly that: connect with potential customers directly in the mailbox or by making relevant ads on the news feed.

Contact us to learn more about LinkedIn advertising for your business

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ALL ABOUT LINKEDIN ADVERTISING

LinkedIn is a social network that continues to grow in popularity, especially among professionals. In recent years, companies of all sizes have relied heavily on this platform to attract new prospects.

They are also increasingly opting for LinkedIn advertising to generate qualified leads on their website. Paid advertising on this social media is a very important marketing channel to reach a targeted professional audience and promote a brand.

LINKEDIN ADS: KEY FIGURES

660 million professionals worldwide;
330 million active users per month;
More than 2 new registrants per second;
A presence in more than 200 countries and territories;
The 60th most visited site in the four corners of the globe:
Each registrant spends approximately 54 minutes per month on the social network;
LinkedIn is 277% more effective at generating leads than Twitter and Facebook;
79% of marketing professionals consider this social network as a very good source of leads;
80% of specialists report that their social network leads come from LinkedIn;

WHY LINKEDIN ADVERTISING?

A TARGETED PROFESSIONAL AUDIENCE

This social network allows professionals to target an audience according to many criteria:

  • Socio-demographic data: gender, age, CSP, etc.
  • Psycho-demographic criteria: lifestyles, interests…
  • Behavioral criteria.
  • The targeting criteria provided by the platform make it possible to reach a very precise target, and thus attract prospects. Simply combine several criteria to refine your targeting.

MANY ADVERTISINGS FORMATS

LinkedIn’s advertising network offers professionals five types of advertising formats, which are:

  • Sponsored Content: a campaign launched in the News Feed
  • Text Ads: an advertising banner in text form
  • Sponsored InMail: an advertisement sent directly to the InMail box of the subscribers,
  • Dynamic Ads: a personalized advertising banner,
  • Video Ads: a video format.

If, for example, you want to gain notoriety and make yourself known to your target audience, Sponsored Content is for you. If your goal is to attract traffic to your website, nothing is better than betting on Text Ads, a format that allows you to add Call-To-Action. If you want to target executives and other decision-makers, it is advisable to opt for Sponsored InMail.

As you can see, LinkedIn offers multiple solutions to reach your prospects according to your campaign objectives.

REAL-TIME EXPENSE MANAGEMENT

LinkedIn Ads is a self-service advertising platform. Thus, companies can manage their advertising expenses in real time. In this way, the professional can optimize his campaign along the way to improve performance and make changes if necessary.

LEAD GENERATION

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Paid advertising on LinkedIn allows you to generate qualified leads and redirect them to your Landing Page. According to experts, the volume of leads generated is higher than on other advertising platforms such as Facebook or Twitter.

LINKEDIN ADVERTISING: MISTAKES TO AVOID

TARGET AN AUDIENCE THAT IS TOO LARGE OR TOO SMALL

Just like on Facebook and Instagram, there is no point in targeting everyone. This tactic does not, under any circumstances, lead to good results. On the other hand, it is also not advisable to choose an audience that is too small, as this prevents the platform’s algorithm from working properly.

Choosing the most relevant criteria to target the right size is an essential step to the success of your advertising campaigns on LinkedIn.

NEGLECT THE VISUAL SUPPORT

The choice of the visual support should not be made at random. Why not? Because it is a very important element to capture the attention of users. According to studies conducted by specialists, the integration of an image in an advertisement can increase engagement by more than 150%.

Don’t forget that LinkedIn is a professional platform. The choice of your visuals must take this into account. Avoid travel or lifestyle photos, for example.

Of course, do not neglect the importance of the text.

CHOOSING THE WRONG AD FORMAT

As previously mentioned, LinkedIn Ads allows us to choose between five types of ad formats. This choice should not be made unexpectedly. If the format is chosen incorrectly, it may not achieve the desired goal. The result: a loss of advertising budget without any return on investment.

DO NOT MEASURE RESULTS

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Often, companies that launch paid advertising on LinkedIn mismeasure the statistics, and therefore fail to make the right decisions. They lose a huge budget without achieving the desired results.

WHY CHOOSE A LINKEDIN ADVERTISING EXPERT

Setting up a LinkedIn advertising campaign is not something that can be done overnight. It is essential to take into account some very important elements, because not doing it could not only be expensive, but also give you false information.

Admittedly, advertising professionals on LinkedIn are are growing, but few are the experts are known for their seriousness and professionalism. To be sure to have an excellent return on investment (ROI), nothing better than trusting our LinkedIn advertising agency. Our team masters perfectly this social media and guarantees you excellent results.

To find out more, do not hesitate to contact us at any time for a free analysis of your situation. We are at your disposal to provide you with all the information you need for your campaign and to answer all your questions.

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