{"id":22864,"date":"2023-09-20T14:48:35","date_gmt":"2023-09-20T12:48:35","guid":{"rendered":"https:\/\/simba-digital.ch\/?p=22864"},"modified":"2026-03-04T11:54:30","modified_gmt":"2026-03-04T09:54:30","slug":"what-is-the-purpose-of-marketing-in-a-company","status":"publish","type":"post","link":"https:\/\/simba-digital.ch\/en\/what-is-the-purpose-of-marketing-in-a-company\/","title":{"rendered":"What is the purpose of marketing in a company?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"22864\" class=\"elementor elementor-22864 elementor-22232\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-617261f9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"617261f9\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2997c526\" data-id=\"2997c526\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6dc7f49 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"6dc7f49\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">What is the purpose of marketing in a company?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b41a922 elementor-widget elementor-widget-post-info\" data-id=\"b41a922\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-62046e0 elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-user-circle\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tMax Andersson\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-4cec974 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>09\/20\/2023<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-e28fee1 elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-clock\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-time\">\n\t\t\t\t\t\t\t\t\t\t<time>14:48<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-8a433df elementor-inline-item\" itemprop=\"commentCount\">\n\t\t\t\t\t\t<a href=\"https:\/\/simba-digital.ch\/en\/what-is-the-purpose-of-marketing-in-a-company\/#respond\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-comment-dots\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-comments\">\n\t\t\t\t\t\t\t\t\t\tAucun commentaires\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a45a468 elementor-share-buttons--view-icon elementor-share-buttons--shape-circle elementor-share-buttons--color-custom elementor-share-buttons--skin-gradient elementor-grid-0 elementor-widget elementor-widget-share-buttons\" data-id=\"a45a468\" data-element_type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"elementor-share-btn elementor-share-btn_facebook\"\n\t\t\t\t\t\t\trole=\"button\"\n\t\t\t\t\t\t\ttabindex=\"0\"\n\t\t\t\t\t\t\taria-label=\"Share on facebook\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"elementor-share-btn elementor-share-btn_twitter\"\n\t\t\t\t\t\t\trole=\"button\"\n\t\t\t\t\t\t\ttabindex=\"0\"\n\t\t\t\t\t\t\taria-label=\"Share on twitter\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-twitter\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"elementor-share-btn elementor-share-btn_linkedin\"\n\t\t\t\t\t\t\trole=\"button\"\n\t\t\t\t\t\t\ttabindex=\"0\"\n\t\t\t\t\t\t\taria-label=\"Share on linkedin\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-805d03c elementor-widget elementor-widget-image\" data-id=\"805d03c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"439\" src=\"https:\/\/simba-digital.ch\/wp-content\/uploads\/2023\/09\/WHAT-IS-THE-PURPOSE-OF-MARKETING-IN-A-COMPANY-1024x439.png\" class=\"attachment-large size-large wp-image-22866\" alt=\"digital marketing\" srcset=\"https:\/\/simba-digital.ch\/wp-content\/uploads\/2023\/09\/WHAT-IS-THE-PURPOSE-OF-MARKETING-IN-A-COMPANY-1024x439.png 1024w, https:\/\/simba-digital.ch\/wp-content\/uploads\/2023\/09\/WHAT-IS-THE-PURPOSE-OF-MARKETING-IN-A-COMPANY-300x129.png 300w, https:\/\/simba-digital.ch\/wp-content\/uploads\/2023\/09\/WHAT-IS-THE-PURPOSE-OF-MARKETING-IN-A-COMPANY-768x329.png 768w, https:\/\/simba-digital.ch\/wp-content\/uploads\/2023\/09\/WHAT-IS-THE-PURPOSE-OF-MARKETING-IN-A-COMPANY-1536x658.png 1536w, https:\/\/simba-digital.ch\/wp-content\/uploads\/2023\/09\/WHAT-IS-THE-PURPOSE-OF-MARKETING-IN-A-COMPANY-2048x878.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-96d8227 elementor-widget elementor-widget-text-editor\" data-id=\"96d8227\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Marketing, an essential pillar of any business, represents the art of understanding consumers&#8217; desires and needs in order to provide them with relevant products or services. In the context of businesses, marketing encompasses a set of strategies and actions aimed at promoting, selling, and distributing these offerings while establishing strong relationships with customers.<\/p><p>The importance of marketing for the growth and success of businesses cannot be underestimated. Indeed, marketing acts as the bridge between the company and the market, facilitating communication and mutual understanding. By identifying the most relevant market segments and tailoring offerings accordingly, marketing enables companies to target the specific needs of each customer group.<\/p><p>Marketing is not limited to mere promotion. It also involves researching and analyzing market trends, designing attractive products, determining effective pricing strategies, and selecting appropriate distribution channels. It is a holistic approach that extends from the product or service development phase to post-sale, creating a consistent and satisfying customer experience.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ead6ea elementor-align-left elementor-hidden-desktop elementor-hidden-tablet button_simba elementor-mobile-align-left elementor-widget elementor-widget-button\" data-id=\"0ead6ea\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/simba-digital.ch\/30-minutes-de-session-strategique\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">GET A FREE CONSULTATION<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-09f9ab4 elementor-widget elementor-widget-heading\" data-id=\"09f9ab4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Understanding Marketing in Business\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e171943 elementor-widget elementor-widget-image\" data-id=\"e171943\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"669\" src=\"https:\/\/simba-digital.ch\/wp-content\/uploads\/2023\/09\/pexels-dominika-roseclay-905163-1-1024x669.jpg\" class=\"attachment-large size-large wp-image-22877\" alt=\"\" srcset=\"https:\/\/simba-digital.ch\/wp-content\/uploads\/2023\/09\/pexels-dominika-roseclay-905163-1-1024x669.jpg 1024w, https:\/\/simba-digital.ch\/wp-content\/uploads\/2023\/09\/pexels-dominika-roseclay-905163-1-300x196.jpg 300w, https:\/\/simba-digital.ch\/wp-content\/uploads\/2023\/09\/pexels-dominika-roseclay-905163-1-768x502.jpg 768w, https:\/\/simba-digital.ch\/wp-content\/uploads\/2023\/09\/pexels-dominika-roseclay-905163-1.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f9317f9 elementor-widget elementor-widget-text-editor\" data-id=\"f9317f9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">Marketing, in business, unfolds as a powerful catalyst for growth by merging art and strategy. It encompasses all activities aimed at understanding, anticipating, and addressing the changing needs of consumers. Its fundamental objectives lie in creating value and building lasting relationships with customers.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b54bf68 elementor-widget elementor-widget-heading\" data-id=\"b54bf68\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The Different Facets of Marketing\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43fe656 elementor-align-left elementor-hidden-desktop elementor-hidden-tablet button_simba elementor-mobile-align-left elementor-widget elementor-widget-button\" data-id=\"43fe656\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/simba-digital.ch\/30-minutes-de-session-strategique\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">GET A FREE CONSULTATION<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-087cfe9 elementor-align-left elementor-hidden-desktop elementor-hidden-tablet button_simba elementor-mobile-align-left elementor-widget elementor-widget-button\" data-id=\"087cfe9\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/simba-digital.ch\/30-minutes-de-session-strategique\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">GET A FREE CONSULTATION<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e5c15ca elementor-align-left elementor-hidden-desktop elementor-hidden-tablet button_simba elementor-mobile-align-left elementor-widget elementor-widget-button\" data-id=\"e5c15ca\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/simba-digital.ch\/30-minutes-de-session-strategique\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">GET A FREE CONSULTATION<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4100f47 elementor-widget elementor-widget-text-editor\" data-id=\"4100f47\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>At the core of marketing, three essential steps emerge. Firstly, segmentation involves dividing the market into distinct groups, each having similar characteristics and needs.<\/p><p>Next, targeting involves selecting the most appropriate group of consumers for each offering, thereby maximizing the relevance and effectiveness of marketing efforts. Finally, positioning aims to shape the image of the company or product in the minds of consumers, differentiating it significantly from the competition.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5bca394 elementor-widget elementor-widget-heading\" data-id=\"5bca394\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Le marketing mix<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-177ca9a elementor-widget elementor-widget-text-editor\" data-id=\"177ca9a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The marketing mix, commonly referred to as the &#8220;4Ps,&#8221; consists of four interconnected elements: product (creating solutions that meet needs), price (setting appropriate pricing), distribution (establishing effective channels), and promotion (relevant communication with consumers). This holistic approach ensures that all facets of the product or service are optimized to generate an exceptional customer experience.<\/p><p>Marketing shapes how businesses interact with their market. It enables the creation of impactful advertising campaigns, the nurturing of loyal customer relationships, and the adaptation of strategies to market changes. The impact of marketing is felt at every stage of a product&#8217;s lifecycle, from initial development to the decline phase.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae554e5 elementor-widget elementor-widget-heading\" data-id=\"ae554e5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Role of Marketing in Business Growth\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a23974 elementor-widget elementor-widget-image\" data-id=\"0a23974\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/simba-digital.ch\/wp-content\/uploads\/2023\/08\/pexels-mikael-blomkvist-6476589-1024x683.jpg\" class=\"attachment-large size-large wp-image-22239\" alt=\"\u00e9tudes de march\u00e9\" srcset=\"https:\/\/simba-digital.ch\/wp-content\/uploads\/2023\/08\/pexels-mikael-blomkvist-6476589-1024x683.jpg 1024w, https:\/\/simba-digital.ch\/wp-content\/uploads\/2023\/08\/pexels-mikael-blomkvist-6476589-300x200.jpg 300w, https:\/\/simba-digital.ch\/wp-content\/uploads\/2023\/08\/pexels-mikael-blomkvist-6476589-768x512.jpg 768w, https:\/\/simba-digital.ch\/wp-content\/uploads\/2023\/08\/pexels-mikael-blomkvist-6476589.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fbf49ef elementor-widget elementor-widget-text-editor\" data-id=\"fbf49ef\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Marketing operates as a powerful growth catalyst within companies, fueling their expansion and creating lucrative opportunities. A thorough analysis of this role reveals that marketing acts as an engine of growth by strategically identifying, creating, and addressing consumer needs.<\/p><p>To illustrate this dynamic, case studies highlight companies that have achieved remarkable growth through effective marketing strategies. From\u00a0technology giants\u00a0to\u00a0<a href=\"https:\/\/simba-digital.ch\/en\/nikes-marketing-strategy-that-revolutionized-the-sports-industry\/\" target=\"_blank\" rel=\"noopener\">consumer brands<\/a>, these examples demonstrate how innovative campaigns, precise positioning, and strong customer relationships can transform a company into a market leader.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aff1c9d elementor-widget elementor-widget-heading\" data-id=\"aff1c9d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Customer Expansion\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-618731a elementor-widget elementor-widget-text-editor\" data-id=\"618731a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Customer expansion, a central pillar of growth, results from targeted marketing. By identifying high-potential segments, companies attract customers in a specific and relevant way, thereby creating a solid foundation for future growth. Increased sales stem from the effectiveness of promotion and distribution strategies, while penetrating new markets offers new growth prospects through focused and well-planned efforts.<\/p><p>Marketing drives growth by offering a strategic vision and emphasizing the importance of constant adaptation to changing consumer needs. By highlighting the role of marketing in creating opportunities and realizing the company&#8217;s vision, it demonstrates that marketing is not just a tool but an essential engine to propel businesses to new heights of success.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4228c16 elementor-widget elementor-widget-heading\" data-id=\"4228c16\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Creating Value and Customer Relationship\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50590a9 elementor-widget elementor-widget-image\" data-id=\"50590a9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/simba-digital.ch\/wp-content\/uploads\/2023\/08\/pexels-andrea-piacquadio-3796810-1024x682.jpg\" class=\"attachment-large size-large wp-image-22241\" alt=\"fonction\" srcset=\"https:\/\/simba-digital.ch\/wp-content\/uploads\/2023\/08\/pexels-andrea-piacquadio-3796810-1024x682.jpg 1024w, https:\/\/simba-digital.ch\/wp-content\/uploads\/2023\/08\/pexels-andrea-piacquadio-3796810-300x200.jpg 300w, https:\/\/simba-digital.ch\/wp-content\/uploads\/2023\/08\/pexels-andrea-piacquadio-3796810-768x512.jpg 768w, https:\/\/simba-digital.ch\/wp-content\/uploads\/2023\/08\/pexels-andrea-piacquadio-3796810.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-84ef471 elementor-widget elementor-widget-text-editor\" data-id=\"84ef471\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Let&#8217;s delve into the central role of marketing in creating perceived value for customers. Indeed, marketing goes beyond the mere sale of products or services; it aims to provide solutions that genuinely address customer problems. This approach leads to high perceived value, reinforcing customer loyalty and the company&#8217;s reputation.<\/p><p>The importance of building and managing strong customer relationships is also emphasized. Marketing serves as a bridge between the company and its customers, facilitating bidirectional communication, understanding needs, and gathering valuable feedback. Strong customer relationships result in increased loyalty, positive word-of-mouth, and a more stable customer base.<\/p><p>Concrete examples of loyalty and customer engagement programs illustrate the tangible impact of these strategies. Rewards, special offers, and exclusive experiences are ways to strengthen relationships with existing customers while attracting new ones.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-00899ca elementor-widget elementor-widget-heading\" data-id=\"00899ca\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Adapting to Market Changes and Competition\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f1a1f8 elementor-widget elementor-widget-image\" data-id=\"6f1a1f8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/simba-digital.ch\/wp-content\/uploads\/2023\/08\/pexels-vlada-karpovich-7433822-1024x682.jpg\" class=\"attachment-large size-large wp-image-22247\" alt=\"strat\u00e9gie marketing\" srcset=\"https:\/\/simba-digital.ch\/wp-content\/uploads\/2023\/08\/pexels-vlada-karpovich-7433822-1024x682.jpg 1024w, https:\/\/simba-digital.ch\/wp-content\/uploads\/2023\/08\/pexels-vlada-karpovich-7433822-300x200.jpg 300w, https:\/\/simba-digital.ch\/wp-content\/uploads\/2023\/08\/pexels-vlada-karpovich-7433822-768x512.jpg 768w, https:\/\/simba-digital.ch\/wp-content\/uploads\/2023\/08\/pexels-vlada-karpovich-7433822.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-07b2a38 elementor-widget elementor-widget-text-editor\" data-id=\"07b2a38\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>It is essential for businesses to maintain constant adaptation to market changes and competition. In an ever-changing environment, complacency can become the greatest enemy of success. Thus, agility has become a crucial skill for companies seeking to survive and thrive.<\/p><p><a style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); background-color: #ffffff;\" href=\"https:\/\/mailchimp.com\/resources\/what-is-competitor-analysis\/\" target=\"_blank\" rel=\"noopener\">Competitor analysis<\/a>\u00a0helps understand competitors&#8217; movements, anticipate their actions, and seize strategic opportunities. This strategic vigilance guides companies in adjusting their offerings, pricing, and promotional campaigns to maintain their advantage.<\/p><p>Continuous innovation is another essential pillar for remaining competitive. Companies that stand out are those that dare to explore new ideas, products, and approaches. Case studies illustrate how companies have succeeded in reinventing themselves by introducing significant innovations. These examples highlight how marketing can serve as an engine to introduce radical changes and create new value for customers.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-df4a385 elementor-widget elementor-widget-heading\" data-id=\"df4a385\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusion :<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e299279 elementor-widget elementor-widget-image\" data-id=\"e299279\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/simba-digital.ch\/wp-content\/uploads\/2023\/08\/pexels-kindel-media-7688468-1024x768.jpg\" class=\"attachment-large size-large wp-image-22249\" alt=\"objectif\" srcset=\"https:\/\/simba-digital.ch\/wp-content\/uploads\/2023\/08\/pexels-kindel-media-7688468-1024x768.jpg 1024w, https:\/\/simba-digital.ch\/wp-content\/uploads\/2023\/08\/pexels-kindel-media-7688468-300x225.jpg 300w, https:\/\/simba-digital.ch\/wp-content\/uploads\/2023\/08\/pexels-kindel-media-7688468-768x576.jpg 768w, https:\/\/simba-digital.ch\/wp-content\/uploads\/2023\/08\/pexels-kindel-media-7688468.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-836ebfe elementor-widget elementor-widget-text-editor\" data-id=\"836ebfe\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>This blog article has explored the essential role of marketing within businesses, shedding light on the mechanisms that drive growth and success. Summarizing the key points discussed, it becomes evident that marketing is not limited to mere promotion; it is a holistic strategy that permeates every aspect of the business, from understanding customer needs to adapting to market changes.<\/p>\n<p>The crucial importance of marketing for a company&#8217;s overall success is revealed through its multiple functions: creating perceived customer value, building strong relationships, and driving growth. Marketing acts as a catalyst that transforms ideas into attractive products, customers into brand advocates, and companies into market leaders.<\/p>\n<p>We strongly encourage businesses to invest in robust&nbsp;<a href=\"https:\/\/simba-digital.ch\/en\/\" target=\"_blank\">marketing strategies<\/a>. In an ever-evolving business landscape, adaptability is essential, and marketing provides the necessary arsenal to proactively meet challenges. It reminds companies that prosperity comes from a commitment to understanding customers, continuous innovation, and alignment with emerging trends.<\/p>\n<p>Marketing is not just a discipline but a philosophy that guides businesses toward sustainable success. It encourages readers to embrace marketing as a strategic partner, embrace adaptation, and cultivate a culture of innovation. With robust marketing as their compass, companies are well-equipped to navigate the changing waters of the market and realize their full potential.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc08901 elementor-widget elementor-widget-heading\" data-id=\"dc08901\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">AUTHOR<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-8f9edc4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8f9edc4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-a3ed67e\" data-id=\"a3ed67e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7193385 elementor-widget elementor-widget-image\" data-id=\"7193385\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/simba-digital.ch\/wp-content\/uploads\/2018\/06\/Portait-Rond-min-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail wp-image-1021\" alt=\"Max Andersson\" srcset=\"https:\/\/simba-digital.ch\/wp-content\/uploads\/2018\/06\/Portait-Rond-min-150x150.jpg 150w, https:\/\/simba-digital.ch\/wp-content\/uploads\/2018\/06\/Portait-Rond-min-300x300.jpg 300w, https:\/\/simba-digital.ch\/wp-content\/uploads\/2018\/06\/Portait-Rond-min-768x765.jpg 768w, https:\/\/simba-digital.ch\/wp-content\/uploads\/2018\/06\/Portait-Rond-min-1024x1020.jpg 1024w, https:\/\/simba-digital.ch\/wp-content\/uploads\/2018\/06\/Portait-Rond-min-610x608.jpg 610w, https:\/\/simba-digital.ch\/wp-content\/uploads\/2018\/06\/elementor\/thumbs\/Portait-Rond-min-nsckmrbrz5fr22sibvv7s73mawblz1tfsu8qhos1pc.jpg 400w, https:\/\/simba-digital.ch\/wp-content\/uploads\/2018\/06\/Portait-Rond-min.jpg 1237w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-f9628fa\" data-id=\"f9628fa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-12e64a3 elementor-widget elementor-widget-heading\" data-id=\"12e64a3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Max Andersson<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa5741b elementor-widget elementor-widget-text-editor\" data-id=\"fa5741b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Max est un passionn\u00e9 du marketing digital depuis qu&#8217;il est entr\u00e9 dans ce monde en 2014. Il a r\u00e9dig\u00e9 de nombreux articles et \u00e9tudes de cas sur les strat\u00e9gies des entreprises \u00e0 succ\u00e8s dans le digital. Toujours \u00e0 la recherche de nouvelles informations, il veut transmettre sa connaissance aux entrepreneurs en Suisse romande.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc9f720 e-grid-align-left elementor-shape-rounded elementor-grid-0 elementor-widget elementor-widget-social-icons\" data-id=\"fc9f720\" data-element_type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-linkedin elementor-repeater-item-a0fbf4c\" href=\"https:\/\/www.linkedin.com\/in\/maxandersson9\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Linkedin<\/span>\n\t\t\t\t\t\t<i class=\"fab fa-linkedin\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ef16f2 elementor-widget elementor-widget-facebook-comments\" data-id=\"4ef16f2\" data-element_type=\"widget\" data-widget_type=\"facebook-comments.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-facebook-widget fb-comments\" data-href=\"https:\/\/simba-digital.ch\/en\/?p=22864\" data-width=\"100%\" data-numposts=\"10\" data-order-by=\"social\" style=\"min-height: 1px\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad65450 elementor-widget elementor-widget-heading\" data-id=\"ad65450\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">ARTICLES R\u00c9CENTS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7ba13d elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts\" data-id=\"a7ba13d\" data-element_type=\"widget\" data-settings=\"{&quot;classic_columns&quot;:&quot;3&quot;,&quot;classic_columns_tablet&quot;:&quot;2&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-22864 post type-post status-publish format-standard has-post-thumbnail hentry category-non-classifiee\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/simba-digital.ch\/en\/what-is-the-purpose-of-marketing-in-a-company\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"129\" src=\"https:\/\/simba-digital.ch\/wp-content\/uploads\/2023\/09\/WHAT-IS-THE-PURPOSE-OF-MARKETING-IN-A-COMPANY-300x129.png\" class=\"attachment-medium size-medium wp-image-22865\" alt=\"digital marketing\" srcset=\"https:\/\/simba-digital.ch\/wp-content\/uploads\/2023\/09\/WHAT-IS-THE-PURPOSE-OF-MARKETING-IN-A-COMPANY-300x129.png 300w, https:\/\/simba-digital.ch\/wp-content\/uploads\/2023\/09\/WHAT-IS-THE-PURPOSE-OF-MARKETING-IN-A-COMPANY-1024x439.png 1024w, https:\/\/simba-digital.ch\/wp-content\/uploads\/2023\/09\/WHAT-IS-THE-PURPOSE-OF-MARKETING-IN-A-COMPANY-768x329.png 768w, https:\/\/simba-digital.ch\/wp-content\/uploads\/2023\/09\/WHAT-IS-THE-PURPOSE-OF-MARKETING-IN-A-COMPANY-1536x658.png 1536w, https:\/\/simba-digital.ch\/wp-content\/uploads\/2023\/09\/WHAT-IS-THE-PURPOSE-OF-MARKETING-IN-A-COMPANY-2048x878.png 2048w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/simba-digital.ch\/en\/what-is-the-purpose-of-marketing-in-a-company\/\" >\n\t\t\t\tWhat is the purpose of marketing in a company?\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-22274 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/simba-digital.ch\/en\/how-to-generate-leads-through-social-media-and-inbound-marketing\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"129\" src=\"https:\/\/simba-digital.ch\/wp-content\/uploads\/2023\/08\/HOW-TO-GENERATE-QUALIFIED-LEADS-THROUGH-SOCIAL-MEDIA-AND-INBOUND-MARKETING-300x129.png\" class=\"attachment-medium size-medium wp-image-22276\" alt=\"inbound marketing\" srcset=\"https:\/\/simba-digital.ch\/wp-content\/uploads\/2023\/08\/HOW-TO-GENERATE-QUALIFIED-LEADS-THROUGH-SOCIAL-MEDIA-AND-INBOUND-MARKETING-300x129.png 300w, https:\/\/simba-digital.ch\/wp-content\/uploads\/2023\/08\/HOW-TO-GENERATE-QUALIFIED-LEADS-THROUGH-SOCIAL-MEDIA-AND-INBOUND-MARKETING-1024x439.png 1024w, https:\/\/simba-digital.ch\/wp-content\/uploads\/2023\/08\/HOW-TO-GENERATE-QUALIFIED-LEADS-THROUGH-SOCIAL-MEDIA-AND-INBOUND-MARKETING-768x329.png 768w, https:\/\/simba-digital.ch\/wp-content\/uploads\/2023\/08\/HOW-TO-GENERATE-QUALIFIED-LEADS-THROUGH-SOCIAL-MEDIA-AND-INBOUND-MARKETING-1536x658.png 1536w, https:\/\/simba-digital.ch\/wp-content\/uploads\/2023\/08\/HOW-TO-GENERATE-QUALIFIED-LEADS-THROUGH-SOCIAL-MEDIA-AND-INBOUND-MARKETING-2048x878.png 2048w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/simba-digital.ch\/en\/how-to-generate-leads-through-social-media-and-inbound-marketing\/\" >\n\t\t\t\tHOW TO GENERATE QUALIFIED LEADS THROUGH SOCIAL MEDIA AND INBOUND MARKETING\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-21907 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/simba-digital.ch\/en\/conversion-rate-the-secrets-to-turning-visitors-into-customers\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"129\" src=\"https:\/\/simba-digital.ch\/wp-content\/uploads\/2023\/07\/CONVERSION-RATE-THE-SECRETS-TO-TURNING-VISITORS-INTO-CUSTOMERS-300x129.png\" class=\"attachment-medium size-medium wp-image-21910\" alt=\"conversion rate optimization\" srcset=\"https:\/\/simba-digital.ch\/wp-content\/uploads\/2023\/07\/CONVERSION-RATE-THE-SECRETS-TO-TURNING-VISITORS-INTO-CUSTOMERS-300x129.png 300w, https:\/\/simba-digital.ch\/wp-content\/uploads\/2023\/07\/CONVERSION-RATE-THE-SECRETS-TO-TURNING-VISITORS-INTO-CUSTOMERS-1024x439.png 1024w, https:\/\/simba-digital.ch\/wp-content\/uploads\/2023\/07\/CONVERSION-RATE-THE-SECRETS-TO-TURNING-VISITORS-INTO-CUSTOMERS-768x329.png 768w, https:\/\/simba-digital.ch\/wp-content\/uploads\/2023\/07\/CONVERSION-RATE-THE-SECRETS-TO-TURNING-VISITORS-INTO-CUSTOMERS-1536x658.png 1536w, https:\/\/simba-digital.ch\/wp-content\/uploads\/2023\/07\/CONVERSION-RATE-THE-SECRETS-TO-TURNING-VISITORS-INTO-CUSTOMERS-2048x878.png 2048w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/simba-digital.ch\/en\/conversion-rate-the-secrets-to-turning-visitors-into-customers\/\" >\n\t\t\t\tCONVERSION RATE: THE SECRETS TO TURNING VISITORS INTO CUSTOMERS\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-21751 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/simba-digital.ch\/en\/the-ultimate-guide-to-email-marketing-in-2023\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"129\" src=\"https:\/\/simba-digital.ch\/wp-content\/uploads\/2023\/07\/THE-ULTIMATE-GUIDE-TO-EMAIL-MARKETING-IN-2023-300x129.png\" class=\"attachment-medium size-medium wp-image-21763\" alt=\"digital marketing\" srcset=\"https:\/\/simba-digital.ch\/wp-content\/uploads\/2023\/07\/THE-ULTIMATE-GUIDE-TO-EMAIL-MARKETING-IN-2023-300x129.png 300w, https:\/\/simba-digital.ch\/wp-content\/uploads\/2023\/07\/THE-ULTIMATE-GUIDE-TO-EMAIL-MARKETING-IN-2023-1024x439.png 1024w, https:\/\/simba-digital.ch\/wp-content\/uploads\/2023\/07\/THE-ULTIMATE-GUIDE-TO-EMAIL-MARKETING-IN-2023-768x329.png 768w, https:\/\/simba-digital.ch\/wp-content\/uploads\/2023\/07\/THE-ULTIMATE-GUIDE-TO-EMAIL-MARKETING-IN-2023-1536x658.png 1536w, https:\/\/simba-digital.ch\/wp-content\/uploads\/2023\/07\/THE-ULTIMATE-GUIDE-TO-EMAIL-MARKETING-IN-2023-2048x878.png 2048w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/simba-digital.ch\/en\/the-ultimate-guide-to-email-marketing-in-2023\/\" >\n\t\t\t\tThe ultimate guide to email marketing in 2023\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-21489 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/simba-digital.ch\/en\/b2b-marketing-implementing-an-effective-strategy-in-2023\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"129\" src=\"https:\/\/simba-digital.ch\/wp-content\/uploads\/2023\/06\/DIGITAL-MARKETING-B2B-COMMENT-METTRE-EN-PLACE-UNE-STRATEGIE-EFFICACE-EN-2023-1-300x129.png\" class=\"attachment-medium size-medium wp-image-20996\" alt=\"digital marketing strategie b2b\" srcset=\"https:\/\/simba-digital.ch\/wp-content\/uploads\/2023\/06\/DIGITAL-MARKETING-B2B-COMMENT-METTRE-EN-PLACE-UNE-STRATEGIE-EFFICACE-EN-2023-1-300x129.png 300w, https:\/\/simba-digital.ch\/wp-content\/uploads\/2023\/06\/DIGITAL-MARKETING-B2B-COMMENT-METTRE-EN-PLACE-UNE-STRATEGIE-EFFICACE-EN-2023-1-1024x439.png 1024w, https:\/\/simba-digital.ch\/wp-content\/uploads\/2023\/06\/DIGITAL-MARKETING-B2B-COMMENT-METTRE-EN-PLACE-UNE-STRATEGIE-EFFICACE-EN-2023-1-768x329.png 768w, https:\/\/simba-digital.ch\/wp-content\/uploads\/2023\/06\/DIGITAL-MARKETING-B2B-COMMENT-METTRE-EN-PLACE-UNE-STRATEGIE-EFFICACE-EN-2023-1-1536x658.png 1536w, https:\/\/simba-digital.ch\/wp-content\/uploads\/2023\/06\/DIGITAL-MARKETING-B2B-COMMENT-METTRE-EN-PLACE-UNE-STRATEGIE-EFFICACE-EN-2023-1-2048x878.png 2048w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/simba-digital.ch\/en\/b2b-marketing-implementing-an-effective-strategy-in-2023\/\" >\n\t\t\t\tB2B MARKETING: HOW TO IMPLEMENT AN EFFECTIVE STRATEGY IN 2023\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-21441 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/simba-digital.ch\/en\/what-is-local-seo-and-how-can-it-benefit-your-business\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"129\" src=\"https:\/\/simba-digital.ch\/wp-content\/uploads\/2023\/07\/QUEST-CE-QUE-LE-REFERENCEMENT-LOCAL-ET-COMMENT-PEUT-IL-AIDER-VOTRE-ENTREPRISE--300x129.png\" class=\"attachment-medium size-medium wp-image-21370\" alt=\"qu est ce que le r\u00e9f\u00e9rencement local\" srcset=\"https:\/\/simba-digital.ch\/wp-content\/uploads\/2023\/07\/QUEST-CE-QUE-LE-REFERENCEMENT-LOCAL-ET-COMMENT-PEUT-IL-AIDER-VOTRE-ENTREPRISE--300x129.png 300w, https:\/\/simba-digital.ch\/wp-content\/uploads\/2023\/07\/QUEST-CE-QUE-LE-REFERENCEMENT-LOCAL-ET-COMMENT-PEUT-IL-AIDER-VOTRE-ENTREPRISE--1024x439.png 1024w, https:\/\/simba-digital.ch\/wp-content\/uploads\/2023\/07\/QUEST-CE-QUE-LE-REFERENCEMENT-LOCAL-ET-COMMENT-PEUT-IL-AIDER-VOTRE-ENTREPRISE--768x329.png 768w, https:\/\/simba-digital.ch\/wp-content\/uploads\/2023\/07\/QUEST-CE-QUE-LE-REFERENCEMENT-LOCAL-ET-COMMENT-PEUT-IL-AIDER-VOTRE-ENTREPRISE--1536x658.png 1536w, https:\/\/simba-digital.ch\/wp-content\/uploads\/2023\/07\/QUEST-CE-QUE-LE-REFERENCEMENT-LOCAL-ET-COMMENT-PEUT-IL-AIDER-VOTRE-ENTREPRISE--2048x878.png 2048w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/simba-digital.ch\/en\/what-is-local-seo-and-how-can-it-benefit-your-business\/\" >\n\t\t\t\tWHAT IS LOCAL SEO AND HOW CAN IT BENEFIT YOUR BUSINESS?\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-65267834\" data-id=\"65267834\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ba97351 elementor-cta--layout-image-above elementor-cta--skin-classic elementor-animated-content elementor-widget elementor-widget-global elementor-global-5141 elementor-widget-call-to-action\" data-id=\"ba97351\" data-element_type=\"widget\" data-settings=\"{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_offset&quot;:10,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;],&quot;sticky_parent&quot;:&quot;yes&quot;,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg\" style=\"background-image: url(https:\/\/simba-digital.ch\/wp-content\/uploads\/2024\/04\/Capture-decran-2021-12-07-a-16.03.08-718x1024.png);\" role=\"img\" aria-label=\"\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h2 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tT\u00c9L\u00c9CHARGEZ VOTRE COPIE\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item \">\n\t\t\t\t\t<a class=\"elementor-cta__button elementor-button elementor-size-md\" href=\"https:\/\/simba-digital.ch\/lp-strategie-marketing\/\">\n\t\t\t\t\t\tCLIQUEZ ICI\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-ribbon\">\n\t\t\t\t<div class=\"elementor-ribbon-inner\">GRATUIT<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Marketing, an essential pillar of any business, represents the art of understanding consumers&#8217; desires and needs in order to provide them with relevant products or services. In the context of businesses, marketing encompasses a set of strategies and actions aimed at promoting, selling, and distributing these offerings while establishing strong relationships with customers. The importance &#8230; <a title=\"WHAT IS LOCAL SEO AND HOW CAN IT BENEFIT YOUR BUSINESS?\" class=\"read-more\" href=\"https:\/\/simba-digital.ch\/en\/what-is-local-seo-and-how-can-it-benefit-your-business\/\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":22865,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_canvas","format":"standard","meta":{"inline_featured_image":false,"generate_page_header":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-22864","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is the purpose of marketing in a company?<\/title>\n<meta name=\"description\" content=\"Learn why investing in solid digital marketing strategies is essential to staying competitive and prospering.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/simba-digital.ch\/en\/what-is-the-purpose-of-marketing-in-a-company\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is the purpose of marketing in a company?\" \/>\n<meta property=\"og:description\" content=\"Learn why investing in solid digital marketing strategies is essential to staying competitive and prospering.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/simba-digital.ch\/en\/what-is-the-purpose-of-marketing-in-a-company\/\" \/>\n<meta property=\"og:site_name\" content=\"Simba Digital\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SimbaDigitalMarketing\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-09-20T12:48:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-04T09:54:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/simba-digital.ch\/wp-content\/uploads\/2023\/09\/WHAT-IS-THE-PURPOSE-OF-MARKETING-IN-A-COMPANY.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2240\" \/>\n\t<meta property=\"og:image:height\" content=\"960\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Max Andersson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Max Andersson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"11 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/simba-digital.ch\/en\/what-is-the-purpose-of-marketing-in-a-company\/\",\"url\":\"https:\/\/simba-digital.ch\/en\/what-is-the-purpose-of-marketing-in-a-company\/\",\"name\":\"What is the purpose of marketing in a company?\",\"isPartOf\":{\"@id\":\"https:\/\/simba-digital.ch\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/simba-digital.ch\/en\/what-is-the-purpose-of-marketing-in-a-company\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/simba-digital.ch\/en\/what-is-the-purpose-of-marketing-in-a-company\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/simba-digital.ch\/wp-content\/uploads\/2023\/09\/WHAT-IS-THE-PURPOSE-OF-MARKETING-IN-A-COMPANY.png\",\"datePublished\":\"2023-09-20T12:48:35+00:00\",\"dateModified\":\"2026-03-04T09:54:30+00:00\",\"author\":{\"@id\":\"https:\/\/simba-digital.ch\/en\/#\/schema\/person\/7ea9d157a486322ab4883b493540aba1\"},\"description\":\"Learn why investing in solid digital marketing strategies is essential to staying competitive and prospering.\",\"breadcrumb\":{\"@id\":\"https:\/\/simba-digital.ch\/en\/what-is-the-purpose-of-marketing-in-a-company\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/simba-digital.ch\/en\/what-is-the-purpose-of-marketing-in-a-company\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/simba-digital.ch\/en\/what-is-the-purpose-of-marketing-in-a-company\/#primaryimage\",\"url\":\"https:\/\/simba-digital.ch\/wp-content\/uploads\/2023\/09\/WHAT-IS-THE-PURPOSE-OF-MARKETING-IN-A-COMPANY.png\",\"contentUrl\":\"https:\/\/simba-digital.ch\/wp-content\/uploads\/2023\/09\/WHAT-IS-THE-PURPOSE-OF-MARKETING-IN-A-COMPANY.png\",\"width\":2240,\"height\":960,\"caption\":\"digital marketing\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/simba-digital.ch\/en\/what-is-the-purpose-of-marketing-in-a-company\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/simba-digital.ch\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"What is the purpose of marketing in a company?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/simba-digital.ch\/en\/#website\",\"url\":\"https:\/\/simba-digital.ch\/en\/\",\"name\":\"Simba\",\"description\":\"Digital Marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/simba-digital.ch\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/simba-digital.ch\/en\/#\/schema\/person\/7ea9d157a486322ab4883b493540aba1\",\"name\":\"Max Andersson\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/simba-digital.ch\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/04aaa0ffcfddc0d5d65b7cd0aaeda6e5?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/04aaa0ffcfddc0d5d65b7cd0aaeda6e5?s=96&d=mm&r=g\",\"caption\":\"Max Andersson\"},\"url\":\"https:\/\/simba-digital.ch\/en\/author\/maxandersson\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What is the purpose of marketing in a company?","description":"Learn why investing in solid digital marketing strategies is essential to staying competitive and prospering.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/simba-digital.ch\/en\/what-is-the-purpose-of-marketing-in-a-company\/","og_locale":"en_US","og_type":"article","og_title":"What is the purpose of marketing in a company?","og_description":"Learn why investing in solid digital marketing strategies is essential to staying competitive and prospering.","og_url":"https:\/\/simba-digital.ch\/en\/what-is-the-purpose-of-marketing-in-a-company\/","og_site_name":"Simba Digital","article_publisher":"https:\/\/www.facebook.com\/SimbaDigitalMarketing\/","article_published_time":"2023-09-20T12:48:35+00:00","article_modified_time":"2026-03-04T09:54:30+00:00","og_image":[{"width":2240,"height":960,"url":"https:\/\/simba-digital.ch\/wp-content\/uploads\/2023\/09\/WHAT-IS-THE-PURPOSE-OF-MARKETING-IN-A-COMPANY.png","type":"image\/png"}],"author":"Max Andersson","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Max Andersson","Est. reading time":"11 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/simba-digital.ch\/en\/what-is-the-purpose-of-marketing-in-a-company\/","url":"https:\/\/simba-digital.ch\/en\/what-is-the-purpose-of-marketing-in-a-company\/","name":"What is the purpose of marketing in a company?","isPartOf":{"@id":"https:\/\/simba-digital.ch\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/simba-digital.ch\/en\/what-is-the-purpose-of-marketing-in-a-company\/#primaryimage"},"image":{"@id":"https:\/\/simba-digital.ch\/en\/what-is-the-purpose-of-marketing-in-a-company\/#primaryimage"},"thumbnailUrl":"https:\/\/simba-digital.ch\/wp-content\/uploads\/2023\/09\/WHAT-IS-THE-PURPOSE-OF-MARKETING-IN-A-COMPANY.png","datePublished":"2023-09-20T12:48:35+00:00","dateModified":"2026-03-04T09:54:30+00:00","author":{"@id":"https:\/\/simba-digital.ch\/en\/#\/schema\/person\/7ea9d157a486322ab4883b493540aba1"},"description":"Learn why investing in solid digital marketing strategies is essential to staying competitive and prospering.","breadcrumb":{"@id":"https:\/\/simba-digital.ch\/en\/what-is-the-purpose-of-marketing-in-a-company\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/simba-digital.ch\/en\/what-is-the-purpose-of-marketing-in-a-company\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/simba-digital.ch\/en\/what-is-the-purpose-of-marketing-in-a-company\/#primaryimage","url":"https:\/\/simba-digital.ch\/wp-content\/uploads\/2023\/09\/WHAT-IS-THE-PURPOSE-OF-MARKETING-IN-A-COMPANY.png","contentUrl":"https:\/\/simba-digital.ch\/wp-content\/uploads\/2023\/09\/WHAT-IS-THE-PURPOSE-OF-MARKETING-IN-A-COMPANY.png","width":2240,"height":960,"caption":"digital marketing"},{"@type":"BreadcrumbList","@id":"https:\/\/simba-digital.ch\/en\/what-is-the-purpose-of-marketing-in-a-company\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/simba-digital.ch\/en\/"},{"@type":"ListItem","position":2,"name":"What is the purpose of marketing in a company?"}]},{"@type":"WebSite","@id":"https:\/\/simba-digital.ch\/en\/#website","url":"https:\/\/simba-digital.ch\/en\/","name":"Simba","description":"Digital Marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/simba-digital.ch\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/simba-digital.ch\/en\/#\/schema\/person\/7ea9d157a486322ab4883b493540aba1","name":"Max Andersson","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/simba-digital.ch\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/04aaa0ffcfddc0d5d65b7cd0aaeda6e5?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/04aaa0ffcfddc0d5d65b7cd0aaeda6e5?s=96&d=mm&r=g","caption":"Max Andersson"},"url":"https:\/\/simba-digital.ch\/en\/author\/maxandersson\/"}]}},"_links":{"self":[{"href":"https:\/\/simba-digital.ch\/en\/wp-json\/wp\/v2\/posts\/22864","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/simba-digital.ch\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/simba-digital.ch\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/simba-digital.ch\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/simba-digital.ch\/en\/wp-json\/wp\/v2\/comments?post=22864"}],"version-history":[{"count":19,"href":"https:\/\/simba-digital.ch\/en\/wp-json\/wp\/v2\/posts\/22864\/revisions"}],"predecessor-version":[{"id":50543,"href":"https:\/\/simba-digital.ch\/en\/wp-json\/wp\/v2\/posts\/22864\/revisions\/50543"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/simba-digital.ch\/en\/wp-json\/wp\/v2\/media\/22865"}],"wp:attachment":[{"href":"https:\/\/simba-digital.ch\/en\/wp-json\/wp\/v2\/media?parent=22864"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/simba-digital.ch\/en\/wp-json\/wp\/v2\/categories?post=22864"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/simba-digital.ch\/en\/wp-json\/wp\/v2\/tags?post=22864"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}