BROGUE
Brogue is a luxury shoe store based in Geneva. The multi-brand products are primarily for men but have recently expanded to include women's shoes.
Brogue is a luxury shoe store based in Geneva. The multi-brand products are primarily for men but have recently expanded to include women's shoes.
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Challenges and Needs
- Low online traffic for a physical store that is still not very digitized
- Limited online revenue despite a multi-brand luxury offering
- Need to expand brand visibility beyond its historical customer base
Client Objectives
Increase sales on the website and in the store.
Increase international sales.
Increase brand awareness in the Swiss market.
Strengthen the brand's digital presence.
Increase sales on the website and in the store.
Increase brand awareness in the Swiss market.
Increase international sales.
Strengthen the brand's digital presence.
The Implemented Strategy
Facebook & Google Ads Strategy
Complete Facebook Ads and Google Ads Strategy
European E-Commerce Campaigns
Creation of e-commerce campaigns at the European level
Brand Awareness Campaigns in Switzerland
Creation of brand awareness campaigns in the French-speaking and German-speaking Swiss markets
Strengthening the Digital Presence
Implementation of a regular digital presence to support brand growth
Sales Tracking
Monitoring sales performance on the website and in-store
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