Turn Existing Demand into Profitable Opportunities with Google Ads
Why Choose Our Google Ads Agency?
We Optimize for Value, Not Just Conversions
Not all conversions are equal. A completed form may become a major opportunity, an unqualified lead, or never respond again. We connect campaigns to lead quality and, where your infrastructure allows, to actual sales. This gives algorithms the right data to improve the acquisition system as a whole.
Algorithms Are Only as Good as the Data They Receive
Automated bidding depends on the quality of conversions reported to Google. Server-side tracking, Consent Mode, enhanced conversions, and commercial data provide more reliable signals and enable more effective budget optimization.
Automation Must Be Managed
Automated campaigns such as Performance Max can improve performance, but they can also waste budget when poorly managed. Our specialists continuously analyze campaign data, keywords, ads, and platform decisions with a critical eye.
We Will Also Tell You When Google Ads Is Not the Right Lever
If search volume, margins, your website, or the sales cycle make profitable acquisition unrealistic, we would rather explain that before you invest more.
Improve the Profitability of Your Google Ads Campaigns
Analyse du compte, des campagnes et des termes de recherche
Tracking setup and conversion attribution
› Competitive Analysis
Untapped competitive opportunities
Budgets, CPC, CTR, CPA, ROAS, and commercial opportunities
Campaign segmentation by intent and priority
Landing pages structured for conversion
Audiences, messages, and visuals
Budget allocation and live dashboards
Search terms, competition, KPIs, and opportunities
Ads, keywords, audiences, and landing-page tests
Qualified prospects, sales, and offline conversions
Analyse hebdo, recommandations et arbitrages
A paid-search agency focuses on advertising on search engines through platforms such as Google Ads and Bing Ads, generating qualified traffic quickly by purchasing keywords and placements. An SEO agency improves organic rankings. The approaches complement each other: paid search delivers immediate results, while SEO is a longer-term strategy.
Agencies generally charge either a monthly fee or a percentage of advertising spend. Simba Digital uses a monthly fee so you can choose your advertising budget without changing our fee.
We recommend at least four months. The first month covers setup, competitive analysis, keyword selection, ad creation, and technical configuration. The next three months provide enough data to measure, refine, and maximize return on investment.
You receive direct access to your advertising accounts and regular weekly and monthly reports covering clicks, cost per click, conversion rate, and other results.
Core indicators include click-through rate, cost per click, conversion rate, cost per acquisition, and return on investment. The interpretation depends on your sector and objectives.
We hold Google Partner certification, which confirms our expertise and ability to manage advertising budgets effectively.
Digital marketing is affected by many external factors. We cannot ethically guarantee specific figures, but we use proven strategies, continuously adjust campaigns, and commit fully to improving on your previous performance and pursuing your objectives.
The process covers market, competitor, and objective analysis; keyword and campaign-structure selection; persuasive ads and suitable landing pages; launch and continuous analysis; and regular bidding, keyword, and creative optimization.
We use KPIs including website traffic, conversion rate, acquisition cost, customer lifetime value, and advertising return. Google Analytics, Tag Manager, Google Ads, and Meta Business Manager support real-time measurement. Tracking complies with the Swiss FADP and European GDPR.
We monitor and optimize continuously: adjusting keywords, rebuilding ads, changing bids or automated bidding, and improving landing pages. If performance stagnates, we recommend alternatives such as other platforms, partial website redesign, or retargeting.
No. Depending on your needs, we also manage Bing Ads, Facebook Ads, LinkedIn Ads, and YouTube Ads. We select the channels most relevant to your audience and objectives.
Yes. Our case studies are available on the Projects page.
We adapt to your strategy but recommend at least €1,000/CHF 1,000 per month for paid acquisition.
