Turn LinkedIn into a B2B Growth Engine
In B2B, decisions are rarely made after a single interaction. Prospects discover your company, assess its expertise, and often involve several decision-makers before taking action. Simba designs LinkedIn Ads campaigns that combine account targeting, credible content, and commercial data to strengthen your authority and generate qualified opportunities.
Turn LinkedIn into a B2B Growth Engine
In B2B, decisions are rarely made after a single interaction. Prospects discover your company, assess its expertise, and often involve several decision-makers before taking action. Simba designs LinkedIn Ads campaigns that combine account targeting, credible content, and commercial data to strengthen your authority and generate qualified opportunities.
Why Add LinkedIn Ads to Your B2B Strategy?
LinkedIn lets you reach professionals according to their role, seniority, company, or industry. But reaching the right job title is not enough. You must deliver a relevant message, build trust with your target audience, and turn the resulting interest into business opportunities.
Reach the Decision-Makers Who Matter
LinkedIn lets you focus investment on the companies, roles, and levels of responsibility most relevant to your business. We build audiences aligned with your market and sales cycle, without multiplying criteria to the point that delivery becomes too limited or too expensive.
Strengthen Your Credibility Before Contact
Prospects are not always ready to request a proposal when they first discover your company. They must first understand your expertise and why they should consider you. We use videos, documents, and posts from executives or experts to make your brand visible and credible before a sales opportunity opens.
Turn Engagement into Business Opportunities
A LinkedIn Ads campaign should not be evaluated solely by clicks or submitted forms. We analyze the quality of generated contacts, the companies engaged, and their progress through your sales process, connecting campaigns to opportunities and pipeline.
Are Your Customers on LinkedIn?
We analyze your target accounts, the value of an opportunity, your sales process, and available content to assess the platform’s true potential.
Our Process
Analysis
We analyze the conditions required to turn LinkedIn into a relevant B2B growth channel.
› Offer and Business Model
Value proposition, margins, and the value of an opportunity.
› Addressable Market
Priority sectors, companies, and roles.
› Decision Cycle
Stakeholders, sales stages, and sales cycle.
› Existing Data
Advertising account, campaigns, content, and measurement setup.
Planning
We define the audiences, messages, and formats capable of moving prospects forward in their decision.
› Campaign Objectives
Awareness, consideration, engagement, and lead generation.
› Accounts and Audiences
Segmentation by companies, roles, and levels of responsibility.
› Content and Formats
Selection of suitable messages, proof points, and formats.
› Measurement Plan
Definition of KPIs and the required commercial data.
Execution
We manage campaigns and evolve them using advertising data and sales feedback.
› Campaign Management
Adjustment of budgets, audiences, and delivery.
› Content Testing
Angles, messages, offers, and advertising formats.
› Opportunity Quality
Analysis of the roles, companies, and potential of generated contacts.
› Commercial Contribution
Reconciliation of campaigns with CRM data, opportunities, and pipeline.
Why Are We Different?
Why Are We Different?
We do not confuse targeting with strategy. LinkedIn can reach specific roles and companies, but that capability guarantees neither attention nor interest. We therefore start with your market, sales cycle, and the decisions prospects must make before building campaigns.
We combine demand creation, authority, and opportunity generation. Sponsored content is not used only to obtain an immediate click. It can also make your expertise visible, nurture decision-makers’ thinking, and prepare the ground before sales contact.
We adapt segmentation to the reality of your market. Audiences that are too broad dilute the budget, while piling on criteria can restrict delivery and quickly increase costs. We seek a balance that reaches the right accounts while retaining enough volume for learning.
Finally, we do not treat a submitted form as a definitive business result. When measurement allows, we reconcile campaigns with CRM data, feedback from your teams, and the pipeline generated. If your addressable market, budget, or content is not yet sufficient for LinkedIn Ads to work sustainably, we tell you.
Testimonials
LinkedIn Ads Agency: Your Questions, Our Answers
As a LinkedIn advertising agency, we offer two simple models:
A fixed monthly fee, defined according to workload and the level of segmentation.
A percentage of the advertising budget, if you prefer a variable model.
Our recommendation is the fixed fee, which gives you clearer cost visibility and avoids surprises.
Your LinkedIn Ads agency recommends a four-month cycle:
Month 1: full setup, including competitor analysis, audience selection, campaign creation, and format selection.
Months 2–4: progressive optimization, including A/B testing, lead tracking, and performance adjustments.
This timeframe gives our LinkedIn marketing agency enough data to refine your B2B campaigns and maximize results.
Yes. Your LinkedIn Ads agency gives you direct access to LinkedIn Campaign Manager at any time. We also provide clear weekly and monthly reports covering impressions, cost per lead, click-through rate, conversions, and more. Transparency is complete and performance is always measurable.
As a LinkedIn advertising agency, we focus on the metrics that truly matter to your business:
Number of qualified leads
Cost per lead (CPL)
Click-through and conversion rates
Return on investment (ROI)
We combine LinkedIn Campaign Manager, Google Tag Manager, and analytics tools suited to your environment.
No. LinkedIn Ads is a strategic B2B channel, but depending on your objectives we also activate other levers such as Google Ads, Meta (Facebook/Instagram), and YouTube. Each channel is chosen for its relevance to your audience, never out of habit.
Absolutely. We share successful LinkedIn Ads client cases with quantified results and concrete testimonials. You can view all projects from our LinkedIn advertising agency in the Projects section.
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Our Agencies
Geneva, CH
Lausanne, CH
Valais, CH
Annecy, France