ET HOOFCARE
ET Hoofcare is the partner company for equine and bovine professionals. Based in the canton of Basel, ET Hoofcare specializes in the distribution of products for the care and well-being of horses and cattle, as well as tools and equipment for farriers. Through its online shop, the company offers a wide range of professional solutions, delivered primarily in Switzerland, France, and Germany.
ET Hoofcare is the partner company for equine and bovine professionals. Based in the canton of Basel, ET Hoofcare specializes in the distribution of products for the care and well-being of horses and cattle, as well as tools and equipment for farriers. Through its online shop, the company offers a wide range of professional solutions, delivered primarily in Switzerland, France, and Germany.
SEO | Google Ads | GEO
Issues and Needs
- Low organic visibility in a B2B niche market (farriery), little presence on Google
- Digital revenue dependent on limited channels, need to strengthen SEO and SEA
- Difficulty reaching equine professionals across several countries (Switzerland, France, Germany)
Client Objectives
To become better known in the farriery segment
Develop online sales
Improve the website's organic search engine optimization (SEO) and resolve technical issues.
Implement performance measurement tools (Analytics, conversions, traffic)
To become better known in the farriery segment
Improve the website's organic search engine optimization (SEO) and resolve technical issues.
Develop online sales
Implement performance measurement tools (Analytics, conversions, traffic)
The Implemented Strategy
Complete Website Audit
Complete website audit to identify roadblocks and support to optimize its operation
Bilingual SEO Strategy
Development and implementation of an SEO strategy in French and German: backlink creation, page and article writing
Google Ads Campaigns
Design and management of Google Ads campaigns aimed at attracting qualified traffic
Analytics and Tracking Tools
Deployment of analytics and performance tracking tools, with data collection on user behavior
Monthly Reporting
Creation of monthly reports to track the evolution of SEO performance and advertising campaigns
Team up
with pros.
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