PLEIN-LES-WATTS FESTIVAL
Every summer in Geneva, the Plein-les-Watts Festival brings the reggae scene to life in a festive and friendly atmosphere. For three evenings, concerts, DJ sets, artistic performances, and entertainment follow one another, offering a unique moment of music and shared experiences. The festival attracts thousands of festival-goers from Switzerland and beyond each year.
Every summer in Geneva, the Plein-les-Watts Festival brings the reggae scene to life in a festive and friendly atmosphere. For three evenings, concerts, DJ sets, artistic performances, and entertainment follow one another, offering a unique moment of music and shared experiences. The festival attracts thousands of festival-goers from Switzerland and beyond each year.
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Issues and Needs
- Low turnout on online ticketing despite the festival's local reputation
- Lack of digital visibility to reach an audience beyond Geneva
- Need to convert interest into ticket sales ahead of the event dates
Client Objectives
Promote the new edition of the festival
Drive maximum qualified traffic to the website
Communicate clearly about the ticketing system and encourage its acceptance by the public.
Generate sales to achieve financial equilibrium
Promote the new edition of the festival
Communicate clearly about the ticketing system and encourage its acceptance by the public.
Drive maximum qualified traffic to the website
Generate sales to achieve financial equilibrium
The Implemented Strategy
Multichannel Strategy
Implementation of a comprehensive digital strategy with several defined phases (awareness, sales) via Google Search, Display, YouTube, and Meta
Tracking & Data Collection
Implementation of tracking and data collection tools to measure user actions and campaign performance
Continuous Optimization
Continuous optimizations throughout the advertising campaign run period
Ticketing Communication
Dedicated communication to support and facilitate acceptance of the new ticketing system
Financial Balance Monitoring
Close monitoring of ticket sales to achieve financial balance for this edition
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