ATELIER CAL'AS
Artisan stonemasonry workshop based in Geneva, specializing in natural stone work for building construction, artistic creations, and funerary art.
Artisan stonemasonry workshop based in Geneva, specializing in natural stone work for building construction, artistic creations, and funerary art.
Google Ads
Issues and Needs
- Lack of awareness in the funeral art sector: need to position as a recognized player and build local visibility with families
- Limited digital visibility: funeral services barely visible, no content optimized for this segment
- No performance data on the website: no tracking tools (Google Analytics, conversions, traffic)
Client Objectives
Increase brand awareness in the funeral art sector
Gradually develop the funeral art business to better support families
Further highlight the workshop's unique features and strengths (quality, location, personalization)
Increase brand awareness in the funeral art sector
Further highlight the workshop's unique features and strengths (quality, location, personalization)
Gradually develop the funeral art business to better support families
The Implemented Strategy
Google Ads Strategy
Creation and management of a Google Ads strategy to attract qualified visitors
Dedicated Landing Page
Creation of a landing page to highlight key points and encourage contact
Tracking & Data Collection
Implementation of tracking and data collection tools to measure user actions on the website, landing page, and advertising campaigns
Continuous Optimizations
Continuous optimizations
Team up
with pros.
If you too would like to be supported by digital marketing experts to grow your business revenue, book an appointment in our online calendar.
