AG Culturel promotes access to culture for young people under 26, regardless of their social class, through a single subscription providing unlimited access to the programming of 250 partner venues and thousands of events across all themes (concerts, festivals, films, shows, and exhibitions).
Results - 3 months
subscriptions sold
0
paying visitors generated
+0K
ad impressions
+0M
Case study
AG CULTUREL
Cultural Association
AG Culturel promotes access to culture for young people under 26, regardless of their social class, through a single subscription providing unlimited access to the programming of 250 partner venues and thousands of events across all themes (concerts, festivals, films, shows, and exhibitions).
Results - 3 months
subscriptions sold
0
paying visitors generated
+0K
ad impressions
+0M
Team Involved
Google Ads | Social Media Strategy | Facebook Ads | Instagram Ads
Issues and Needs
Lack of advertising impact on strategic targets
Insufficient online subscription sales
Increase engagement on social media among people under 26
Reach parents who want to raise their children's awareness of culture
Client Objectives
01
To have greater impact and consistency in their digital communication.
03
To increase online sales of AG Culturel subscriptions.
02
To grow their social media following.
04
Increase engagement rates on social media posts.
01
To have greater impact and consistency in their digital communication.
02
To grow their social media following.
03
To increase online sales of AG Culturel subscriptions.
04
Increase engagement rates on social media posts.
The Implemented Strategy
Complete Ads Strategy
Complete Facebook Ads, Google Ads, and social media management strategy for regular communication
Boosting awareness of the AG cultural subscription
Awareness campaigns to promote the AG cultural subscription to young people and parents
Subscription sales campaigns
Sales campaigns to increase online subscription sales
Marketing performance tracking
Management of overall marketing effort performance tracking
Social media management support
Ongoing social media management, increasing the Community and Engagement