ANTIGEL
Antigel is a Geneva-based festival that brings audiences together, blends disciplines, and celebrates the cultural heritage of the entire region. Since its inception in 2011, it has offered three intense weeks of cultural exploration across 23 Geneva municipalities and throughout Greater Geneva.
Antigel is a Geneva-based festival that brings audiences together, blends disciplines, and celebrates the cultural heritage of the entire region. Since its inception in 2011, it has offered three intense weeks of cultural exploration across 23 Geneva municipalities and throughout Greater Geneva.
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Challenges and Needs
- Lack of digital visibility across Greater Geneva despite a program spanning 23 municipalities
- Low conversion of website visitors into ticket purchases
- Need to build awareness ahead of the festival’s three weeks
Client Objectives
Maximize visibility leading up to the festival
Drive maximum qualified traffic to the website
Promote key events to specific audiences to generate interest
Generate maximum conversions (users purchasing tickets online)
Maximize visibility leading up to the festival
Promote key events to specific audiences to generate interest
Drive maximum qualified traffic to the website
Generate maximum conversions (users purchasing tickets online)
The Implemented Strategy
Facebook & Instagram Campaigns
Facebook and Instagram campaigns to promote the festival poster and various events
Google Display Campaigns
Google Display campaigns to generate maximum visibility and impressions
Tracking & Analysis
Website tracking setup and management to analyze performance and identify areas for improvement
Event Targeting
Targeted promotion of key festival events to specific audiences to generate interest
Qualified Traffic Optimization
Continuous campaign monitoring and optimization to drive maximum qualified traffic to online ticketing
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