SWISS GLOBAL INSURANCE
International health insurance for Swiss expatriates abroad. Swiss Global Insurance is an independent Swiss health insurance company offering advantageous health insurance plans tailored to the needs of Swiss expatriates.
International health insurance for Swiss expatriates abroad. Swiss Global Insurance is an independent Swiss health insurance company offering advantageous health insurance plans tailored to the needs of Swiss expatriates.
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Issues and Needs
- Lack of visibility among Swiss expatriates, a target audience scattered internationally
- Very low volume of qualified contact requests from the website
- Difficulty differentiating from generic international health insurance providers
Client Objectives
Increase brand awareness: boost Swiss Global Insurance's visibility
Increase the number of leads
Deliver a clear message: position the company as the leading insurance provider for Swiss expatriates
Increase the number of end customers
Increase brand awareness: boost Swiss Global Insurance's visibility
Deliver a clear message: position the company as the leading insurance provider for Swiss expatriates
Increase the number of leads
Increase the number of end customers
The Implemented Strategy
Google Ads Strategy
Creation and management of a Google Ads strategy to attract qualified visitors
Dedicated Landing Page
Creation of a landing page to highlight key points and promote conversion
Tracking & Data Collection
Implementation of tracking and data collection tools to measure user actions on the website and landing page
GDPR/nLPD Compliance
Ensuring the website and landing page comply with data protection law
Brand Positioning
Building a clear positioning to differentiate from established players in the insurance sector
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