Google Ads Agency
Get appointments regularly thanks to Google Ads
Get appointments regularly thanks to Google Ads
Work with our Google Ads agency to gain instant visibility and reach the top spots on Google. Specializing in Google Ads campaigns, our team of experts creates, develops, and optimizes your ads to reach qualified traffic and generate appointments. Our goal: turn your visitors into loyal customers while maximizing your return on investment.
A Google Ads Agency in French Switzerland : Ensure Your Visibility on Google
Google Ads is an essential lever to place your business on Google’s first page quickly. As a Google Ads agency in French Switzerland, we craft personalized strategies aimed at optimizing campaign profitability and increasing your sales or quote requests.
To appear among the top 3 results on Google is the fastest way to attract significant traffic. But the real challenge lies in return on investment: it’s crucial to measure precisely how your ad spend translates into gains. A successful Google Ads campaign isn’t just about generating traffic—it’s about converting visitors into customers.
For this, our SEA agency supports you in crafting targeted campaigns aligned with your objectives—whether for direct sales or contact requests. We advise you in keyword selection, writing persuasive ads, and designing effective landing pages.
Once your campaigns are live, we maintain regular performance tracking with precise reports. These analyses help understand user behavior and continuously adjust campaigns to maximize results.
At Simba, we put client satisfaction at the heart of everything. That’s why our team of certified Google Ads specialists handles a limited number of clients to engage deeply in each project. Every campaign is monitored daily and optimized continuously to ensure your success.
Trust our SEA agency to develop your visibility in French Switzerland and beyond. Together, let’s propel your business to the top of Google’s results.
Contact our experts and get 30 minutes of advice on your Google Ads possibilities
OUR PROCESS
1. ANALYSIS
Our Google Ads agency begins with an in-depth review of your website, pages, and your Google Ads account (if you already have one). We examine:
Your account structure and keyword selection
Your target audience
Your existing ads
Your landing pages
Your budget and return on investment
We also analyze your competitors: What are they doing better? How can we help you stand out and build higher-performing ads—while controlling costs and maximizing revenue? These insights allow us to identify key opportunities and define the ideal strategy for you.
2. PLANNING
From those analyses, our Google Ads specialists develop a complete action plan and build an account structure perfectly aligned with your objectives. We proceed with:
Selecting relevant keywords
Structuring optimal campaign design
Creating targeted landing pages
Crafting a powerful core message
Writing ads that match your offering
We validate each strategic step together before launch, so that every visitor is directed to the pages most likely to convert. By choosing precise keywords and optimizing your ads, we maximize your chances of success.
3. EXÉCUTION
Once strategy is finalized, our SEA specialists deploy your ads and ensure rigorous follow-up so your campaigns reach their objectives. Our Google experts analyze performance daily and adjust parameters continuously to optimize return on investment.
This is where we stand out: thanks to our drive and proven methods, we ensure every franc spent is leveraged. You’ll see traffic grow—and your turnover rise!
WHY WE ARE DIFFERENT
The primary objective of our SEA agency is to maximize your profitability. No matter your position on Google, or how many clicks you get: if that doesn’t translate into increased revenue or profitability, then the campaign has not fulfilled its purpose.
Our mission: to guarantee your advertising investments bring real benefit. Where other agencies offer excuses, we give you certainty. We deploy concrete methods to help you reach the success you deserve.
Google Ads Agency : You Have Questions, We Have Answers
A SEA (Search Engine Advertising) agency focuses on paid search advertising via Google Ads (or Bing Ads). The objective is to generate qualified traffic fast through keyword purchase and ad placements. An SEO agency, on the other hand, works on organic ranking—optimizing the position of a site via content, structure, and links. Both are complementary: SEA gives quick results, SEO builds long-term presence.
SEA agencies typically propose two main billing models: a monthly flat fee (varying with campaign complexity) or a percentage of ad spend. At Simba Digital, we offer a fixed monthly fee so you control the ad budget without affecting the agency fee.
We recommend at least four months. The first month is dedicated to setup: competitive analysis, keyword selection, creating ads, and technical setup. The following three months are for continuous optimization—collecting enough data, measuring performance, and adjusting strategy to maximize ROI.
We give you direct access to your ad accounts, so you can see spend, keywords, ads, and conversions in real time. We also provide weekly and monthly reports detailing metrics like number of clicks, cost per click, conversion rate, etc.
The main indicators: CTR (Click-Through Rate), CPC (Cost per Click), Conversion Rate, CPA (Cost per Acquisition), and ROI (Return on Investment). The results vary by sector and objectives, but these metrics allow precise measurement of campaign effectiveness.
We hold the Google Partner certification, granted by Google, which attests to our expertise and ability to manage ad budgets effectively.
Although digital marketing is dynamic and influenced by many external factors, we commit to delivering results better than those before our involvement. We use proven strategies and continuously adjust campaigns for optimal performance.
We do not guarantee specific numbers (ethical practice in our industry), but we pledge our full commitment to achieving and exceeding your goals.
A standard process includes:
Market analysis, competitive benchmarking, objective definition
Keyword selection, campaign structure (ad groups, targeting)
Writing compelling ads and creating matching landing pages
Launch and continuous performance monitoring
Ongoing optimizations: adjusting bids, testing, expanding or pruning keywords, improving visuals and messaging
As an AdWords agency, success is measured with a combination of KPIs: site traffic, conversion rate, acquisition cost, customer lifetime value, and ROI. We use advanced analytics tools such as Google Analytics, Google Tag Manager, Google Ads, and Meta Business Manager.
Tracking is implemented in compliance with the Swiss nLPD and EU GDPR.
We maintain regular monitoring and apply continuous optimizations:
Keyword refinements (exclusion, additions, testing new variants)
Ad redesign (new headlines, arguments, calls to action)
Bid strategy adjustments (manual vs automated)
Landing Page improvements to maximize conversions
If stagnation persists, we propose alternative paths (other platforms, partial site revamp, retargeting, etc.)
Although Google Ads is the most used platform, we also manage campaigns on Bing Ads, Facebook Ads, LinkedIn Ads, depending on your needs. As a YouTube Ads agency, we also handle YouTube campaigns.
The key is evaluating which channels best reach your audience and objectives.
Yes — you can find all our case studies on the Projects page.
Our paid acquisition agency adapts to your strategy, but we recommend a minimum of 1,000 €/CHF per month.
TESTIMONIALS
C'est un plaisir de travailler avec SIMBA. Des interlocuteurs dynamiques, toujours à l'écoute et force de proposition. La différence majeure de SIMBA par rapport aux autres agences ? L'instruction : outre les objectifs atteints, vous faites le plein de connaissances et possédez tous les outils en main pour gérer au mieux votre business.
Nous travaillons avec Simba digital depuis environ 3 ans et nous sommes ravis de leur travail! Merci à vous pour votre disponibilité, votre professionnalisme et surtout, vos résultats. Simba digital a su élargir notre audience et notre visibilité sur Google et autres réseaux. Nous sommes extrêmement satisfaits et espérons travailler avec vous encore de nombreuses années. Merci à toute votre équipe!
Nous avons le plaisir de collaborer avec Simba Digital SARL depuis plus de 2 ans. Ils ont pu booster de façon plus que significatif sur notre visibilité mais aussi dans la commercialisation. Raison pour laquelle nous continuons à leur faire confiance et nous vous les recommandons vivement.
Nous travaillons avec l’équipe Simba depuis plus de 2 ans et nous sommes très satisfaits par leurs services. L’équipe est superbe et les résultats sont très satisfaisants. Nous recommandons vivement de travailler avec Simba Digital pour votre marketing !
Entreprise sérieuse et très professionnelle. Je travaille avec eux depuis 1 an et je suis très satisfait.
Nous avons eu une collaboration de grande qualité avec avec Simba. Très ouvert sur l'échange et toujours disponible à creuser pour bien comprendre nos besoins. Merci Simba et bravo pour votre évolution.
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