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MOBILE MARKETING AGENCY
boost your mobile app's growth
boost your mobile app's growtH
At Simba Digital, we help businesses make their mobile applications shine, both on and off the app stores.
Our mobile marketing agency combines expertise, data, and creativity to boost your app’s visibility, acquisition, and retention across App Stores and advertising platforms.
After working with several mobile apps, we’ve developed a comprehensive methodology that turns your application into a true growth engine.
MOBILE MARKETING AGENCY : WHY CHOOSE US ?
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A performance-driven approach :
Our priority is simple: to grow your user base while maximizing your return on investment. We’re not just focused on downloads — we build sustainable growth through ASO, mobile advertising, and user retention strategies that deliver measurable impact. -
Multi-channel expertise :
Our team combines organic acquisition (ASO), paid campaigns, and retention optimization to identify what truly drives value for your mobile app. -
A proven and tested methodology :
Every app is unique. We analyze your data, audience, and distribution channels to craft a tailored strategy, based on continuous testing and optimization loops that ensure long-term success.
READY TO LAUNCH YOUR APP ?
What your app needs isn’t just visibility — it’s qualified mobile traffic that brings real active users and new growth opportunities.
With ASO, Apple Search Ads, Google Ads (App, Search, YouTube), Meta Ads, and our multi-channel mobile acquisition methods, our mobile marketing agency activates the right levers to grow your audience.
Our approach is clear, measurable, and backed by continuous monitoring to ensure the performance and profitability of your mobile app.
OUR EXPERTISES IN MOBILE MARKETING
At Simba Digital, we believe that mobile marketing is more than just advertising — it’s a complete ecosystem connecting visibility, acquisition, and user engagement.
Our expertise is built around six complementary pillars:
- ASO (App Store Optimization)
ASO is the foundation of any successful mobile acquisition strategy. We optimize your titles, visuals, keywords, and descriptions to improve your ranking on the App Store and Google Play, while maximizing your conversion rate on the app page.
Goal: More organic visibility and downloads — without increasing your ad spend.
- Apple Search Ads
Our team manages your Apple Search Ads campaigns to position your app in the right place, at the right time, when users search for apps like yours directly on the App Store.
This helps maximize visibility, relevance, and conversions.
Result: Highly qualified and profitable acquisition directly from the App Store.
- Google Ads (Search, App et YouTube)
We launch Search campaigns to capture user intent, App campaigns to generate downloads, and YouTube campaigns to boost your app’s brand awareness.
Your app becomes visible where your users spend their time.
- Meta Ads (Facebook, Instagram)
With Meta Ads, we precisely target your audiences across Facebook and Instagram.Our strategies include dynamic ad creation, advanced segmentation, and ROI measurement by user cohort.
Your app gets visibility where your audience is most active.
- Analytics & Tracking
We implement comprehensive analytics tracking to measure what truly matters: acquisition cost, retention, LTV, cohorts, and ROI.
From Firebase to Google Analytics 4 to Adjust, we configure the right tools to turn your data into actionable insights.
- Consulting & Optimization
We guide you through your entire mobile marketing strategy: positioning, user journey, messaging, and acquisition roadmap.
Goal: Transform your app into a sustainable and profitable brand experience, powered by smart campaigns.
OUR PROCESS
1. ANALYSIS
Every project begins with an in-depth analysis of your mobile app’s performance.
We review the existing levers — whether organic (ASO, store optimization, content) or paid (Apple Search Ads, Google Ads, Meta Ads) — to identify:
What already drives downloads and engagement
The bottlenecks that slow down conversion or retention
The untapped opportunities to increase acquisition and ROI
We then take a closer look at:
The structure of your mobile acquisition funnel
The relevance and targeting of your campaigns
Your app store pages (visuals, copy, ratings, and reviews)
Your current traffic sources and profitability
Your direct competitors on the stores and their acquisition strategies
Based on this analysis, we create a personalized roadmap with concrete, prioritized actions designed to attract, convert, and retain your users sustainably.
2. PLANNING
Once the strategy is approved, we launch your campaigns and optimize your store presence to achieve high-performing and sustainable mobile acquisition.
We work on ASO to enhance your organic visibility, while managing Apple Search Ads to capture high-intent users, and Google Ads (App, Search, YouTube) to maximize reach and conversions.
We also leverage Meta Ads to boost engagement and brand awareness.
Our analytics and tracking tools (Firebase, GA4, Adjust) provide accurate, real-time performance insights.
Our team continuously monitors results to adjust audiences, messages, and budgets, while improving both conversion and retention rates.
This integrated approach ensures maximum ROI and long-term growth for your mobile app.
3. EXECUTION
Once the strategy is validated, our mobile marketing agency executes operational actions by activating the selected levers: ASO, Apple Ads, Google Ads, Meta Ads, and analytics optimization.
Each channel is managed with a precise methodology:
ASO: technical and creative optimization of store pages, keyword management, A/B testing, and performance tracking to increase organic visibility.
Apple Search Ads & Google Ads: setup, targeting, keyword management, ad optimization, and real-time adjustments to maximize ROI.
Meta Ads (Facebook, Instagram): advanced audience segmentation, dynamic creatives, conversion tracking, and continuous ad refinement.
Analytics & Retention: data analysis, event tracking, and funnel optimization to enhance engagement and user lifetime value.
Every week, we review collected data, measure impact, and implement actions to continuously improve performance and ensure your app’s steady growth.
WHY WE’RE DIFFERENT
Your mobile marketing agency that goes beyond downloads
At Simba, it’s not just about generating installs.
We build a strong mobile presence that attracts, engages, and turns users into loyal customers.
Our approach combines ASO, Apple Search Ads, Google Ads (App, Search, YouTube), Meta Ads, and advanced analytics tracking to reach the right audiences, at the right time, on the right channels.
We focus on sustainable actions, proven methods, and continuous performance analysis to help you acquire, convert, and retain your mobile users more effectively.
TESTIMONIALS
C'est un plaisir de travailler avec SIMBA. Des interlocuteurs dynamiques, toujours à l'écoute et force de proposition. La différence majeure de SIMBA par rapport aux autres agences ? L'instruction : outre les objectifs atteints, vous faites le plein de connaissances et possédez tous les outils en main pour gérer au mieux votre business.
Nous travaillons avec Simba digital depuis environ 3 ans et nous sommes ravis de leur travail! Merci à vous pour votre disponibilité, votre professionnalisme et surtout, vos résultats. Simba digital a su élargir notre audience et notre visibilité sur Google et autres réseaux. Nous sommes extrêmement satisfaits et espérons travailler avec vous encore de nombreuses années. Merci à toute votre équipe!
Nous avons le plaisir de collaborer avec Simba Digital SARL depuis plus de 2 ans. Ils ont pu booster de façon plus que significatif sur notre visibilité mais aussi dans la commercialisation. Raison pour laquelle nous continuons à leur faire confiance et nous vous les recommandons vivement.
Nous travaillons avec l’équipe Simba depuis plus de 2 ans et nous sommes très satisfaits par leurs services. L’équipe est superbe et les résultats sont très satisfaisants. Nous recommandons vivement de travailler avec Simba Digital pour votre marketing !
Entreprise sérieuse et très professionnelle. Je travaille avec eux depuis 1 an et je suis très satisfait.
Nous avons eu une collaboration de grande qualité avec avec Simba. Très ouvert sur l'échange et toujours disponible à creuser pour bien comprendre nos besoins. Merci Simba et bravo pour votre évolution.
MOBILE MARKETING AGENCY: YOUR QUESTIONS
How do you define a budget for a mobile marketing strategy ?
At Simba, we build your budget based on your growth objectives and available resources.
Two approaches are possible:
A fixed monthly fee, which covers the full management of your channels (ASO, Apple Ads, Google Ads, Meta Ads, analytics tracking).
A performance-based model, where compensation is tied to results — installs, cost per acquisition, or retention rates.
Our priority is to provide total transparency on every dollar invested, with clear performance tracking.
When can we expect to see results ?
Mobile marketing delivers results at different speeds depending on the channels:
ASO builds sustainable visibility on the app stores, with tangible results in 3 to 6 months.
Apple Search Ads, Google Ads, and Meta Ads can generate qualified installs within the first few weeks.
Re-engagement and retention strategies then amplify your results over time.
We combine short-term and long-term tactics to ensure quick impact and continuous growth.
How do you track campaign performance ?
We provide access to a real-time performance dashboard connected to all your tools (Apple Search Ads, Google Ads, Meta Ads, Firebase, GA4, Adjust…).
Every week, you receive a concise performance report, and every month, a detailed review with our optimization recommendations.
This transparency allows you to track your app’s evolution precisely and identify which levers generate the most value.
What are the key KPIs to measure an app’s success ?
Our experts monitor the indicators that truly reflect your app’s performance:
The number of qualified installs
The cost per acquisition (CAC)
The activation, retention, and engagement rates
The lifetime value (LTV) and overall ROI
This data enables us to optimize each channel with a data-driven approach and continuously refine your strategy to maximize profitability.
Have you already worked successfully with other apps ?
Absolutely.
We’ve collaborated with multiple mobile applications to improve their visibility, reduce acquisition costs, and grow their active user base.
Each project is documented through detailed case studies, showcasing the strategies implemented, results achieved, and client testimonials.
At Simba Digital, every success becomes a new benchmark in measurable and high-performing mobile marketing.